Digital Marketing Minor

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The minor is for students who believe the strategic aspect of digital marketing would supplement the creative passion they’re mastering in their majors-particularly Communication, Graphic Design, Music Business, English Writing, Sports Management and Health, Fitness and Recreation. Students who complete a minor in Digital Marketing will have a working knowledge of digital marketing that is applicable to their field of study. The work could include writing and posting blogs, creating press releases, proofing and editing, tracking metrics and maintaining business digital media platforms like LinkedIn, Facebook, Twitter, YouTube, Pinterest and Instagram.

Learning goals for the Digital Marketing Minor

Students will effectively design & implement a digital marketing campaign.
Students will accurately measure the impact of digital marketing efforts.
Students will appropriately analyze the impact of digital marketing efforts and recommend strategic alterations to reach stated objectives.

Requirements for the Digital Marketing Minor (21 credits):

Required Courses (12 credits):

ET 100 - Business Creation Credit(s): 3
MK 200 - Principles of Marketing Credit(s): 3
MK 308 - Consumer Behavior & Analytics Credit(s): 3
MK 363 - Brand Loyalty through Digital Media Credit(s): 3

Digital Marketing Elective Courses (choose 3-9 credits):

MK 307 - IMC Campaigns Credit(s): 3
MK 310 - Personal Selling and Sales Management Credit(s): 3
MK 330 - Event Planning Credit(s): 3
MK 360 - Special Topics in Marketing Credit(s): 1-3
MK 365 - Brand Loyalty Experience Credit(s): 1

Interdisciplinary Elective Courses (choose 0-6 credits from the following interdisciplinary electives):

AR 201 - Computer Art & Design Credit(s): 3
AT 110 - Introduction to Digital Media Credit(s): 3
AT 234 - Directing for the Camera Credit(s): 3
AT 265 - Foundations in Web Design/Development Credit(s): 3
AT 334 - Production for Video and Cinema I Credit(s): 3
CO 251 - Introduction to Public Relations Credit(s): 3
CO 351 - Topics in Writing for Communication Professions Credit(s): 3
CO 351 - Topics in Writing for Communication Professions Credit(s): 3
CO 360 - Seminar in Communication Credit(s): 3 *
CO 470 - Persuasion Campaigns and Performance Credit(s): 3
EN 305 - Web Publishing Credit(s): 3
SO 100 - Introduction to Sociology Credit(s): 3
SO 220 - Sociology of Popular Culture and the Media Credit(s): 3
SO 326 - Economy and Society Credit(s): 3

Note:

*or appropriate course approved by the chair.

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