2024-2025 Undergraduate University Catalog 
    
    Nov 21, 2024  
2024-2025 Undergraduate University Catalog

Digital Marketing, B.S.


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Students who complete a degree in Digital Marketing will be self-directed team players who show initiative and accept responsibility of their work in digital marketing. The work could include writing and posting blogs, creating press releases, proofing and editing, tracking metrics and maintaining business digital media platforms like LinkedIn, Facebook, Twitter, YouTube, Pinterest and Instagram

Learning Goals for the Digital Marketing Major:

  • Students will effectively design & implement a digital marketing campaign.
  • Students will accurately measure the impact of digital marketing efforts.
  • Students will appropriately analyze the impact of digital marketing efforts and recommend strategic alterations to reach stated objectives.
  • Students will build a portfolio of practical experience.

Career Opportunities

Digital Marketing graduates may have career opportunities which include digital media specialist, social media coordinator, and digital marketing associate. Broadly speaking, positions can be found in digital marketing (online, interactive, integrated, mobile), sales, business development, product management, SEO, web analytics, advertising, content marketing, social media and social networking, e-commerce and digital editing.

Requirements for the Digital Marketing Major:


In addition to the business core courses, students will be required to complete 21 semester hours of the courses defined below.

Required courses (15 credits):


Note:


*See Approved Student-Run Venture list.

Digital Marketing Elective Courses (choose 3-6 credits)


Note:


*or appropriate course approved by the chair.

A grade of C+ or higher is required in the following course:


A grade of C or higher is required in the following courses:


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