Students who complete a degree in Digital Marketing will be self-directed team players who show initiative and accept responsibility of their work in digital marketing. The work could include writing and posting blogs, creating press releases, proofing and editing, tracking metrics and maintaining business digital media platforms like LinkedIn, Facebook, Twitter, YouTube, Pinterest and Instagram
Learning Goals for the Digital Marketing Major:
- Students will effectively design & implement a digital marketing campaign.
- Students will accurately measure the impact of digital marketing efforts.
- Students will appropriately analyze the impact of digital marketing efforts and recommend strategic alterations to reach stated objectives.
- Students will build a portfolio of practical experience.
Career Opportunities
Digital Marketing graduates may have career opportunities which include digital media specialist, social media coordinator, and digital marketing associate. Broadly speaking, positions can be found in digital marketing (online, interactive, integrated, mobile), sales, business development, product management, SEO, web analytics, advertising, content marketing, social media and social networking, e-commerce and digital editing.