Business Communication, B.A. or B.S.

With a Business Communication degree, students will craft and deliver the critical messages of a business to their essential stakeholders - their customers, employees, and investors. Students who major in Business Communication will have the communication skills and business acumen to identify organizational objectives, understand stakeholders, and convey meaningful insight and information. Students who complete a degree in Business Communication will be self-directed team players who show initiative and accept responsibility of their communication work, which could include writing and posting blogs, creating press releases, proofing and editing, tracking metrics and maintaining business digital media platforms like LinkedIn, Facebook, Twitter, YouTube, Pinterest, and Instagram.

Learning Goals for the Digital Marketing Major:

• Students will demonstrate the ability to communicate in professional contexts through appropriate verbal, nonverbal, and mediated formats before diverse and varied audiences.
• Students will distinguish the theories pertinent to communication studies and demonstrate the skills needed to create, present, analyze, and evaluate communication messages in relevant contexts and recommend strategic alterations to reach stated objectives.
• Students will demonstrate critical thinking skills when generating, consuming, and evaluating messages in relevant business communication contexts.
• Students will build a portfolio of practical experience.

Career Opportunities

A degree in Business Communication will prepare students for versatile careers in communication, marketing, and public relations fields. Specific career roles may include communication specialist, communication manager, fundraiser, talent acquisition/recruiting, customer relations, sales consultant, professional/corporate trainer and social media manager.