2024-2025 Undergraduate University Catalog

Nov 23, 2024

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2024-2025 Undergraduate University Catalog

Multimedia Communication, B.A. or B.S.

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Multimedia Communication majors use a multitude of platforms and technologies to creatively communicate to audiences (to entertain, persuade, or inform). Central to the program is the art of storytelling, digital publishing, and media production. The major is grounded in theory and practice with multimedia production opportunities throughout.

A degree in Multimedia Communication will prepare students to work in a variety of media and communication fields. Potential careers include: Advertising, Copywriting, Creative directing, Media Consulting, Publishing, Radio/Podcasting, Video/Photo Journalism, Social Media Content Creation, Producer, Visual Storytelling, Visual Communication Design, and more within communication and media industries.

Multimedia Communication Learning Goals

Students will:

Engage with and analyze multimedia texts and consider their meanings to various defined audiences.
Apply acquired knowledge of media theories and standard practices towards the creation of multimedia scholarship and/or projects.
Employ narrative and composition formats with production skills and industry practices toward individual or collaborative multimedia productions.

Requirements for the Multimedia Communication Major

In addition to the University Studies requirements for either a B.A. or B.S. degree, students will complete 58-59 semester hours in the Major.

Multimedia Communication Core (40-41) :

AT 110 - Introduction to Digital Media Credit(s): 3
AT 157 - Storytelling Credit(s): 3
AT 153 - Essentials in Audio: Recording, Editing, and Mixing Credit(s): 2
AT 151 - Essentials in Lighting, Photo, & Video Credit(s): 2
CO 101 - Introduction to Communication Theory Credit(s): 3
EN 215 - Journalism: Newswriting I Credit(s): 3
EN 312 - Media Ethics Credit(s): 3
EN 305 - Web Publishing Credit(s): 3
MK 200 - Principles of Marketing Credit(s): 3
Any 300/400 level English Writing Course as approved by chair Credit(s): 3
MM 110 - Introduction to the Radio Industry Credit(s): 3
MM 225 - Media History Credit(s): 3
MM 481 - Capstone Credit(s): 3
MM 470 - Internship Credit(s): 1-2
OR
MM 471 - Internship Credit(s): 1-2

Performance Learning Labs

Choose 2 credits from the Following:

EN 280 - Journalism Laboratory Credit(s): 1
MM 318 - WJMU Audio Communication Lab Credit(s): 1-3
Or Other Approved By Chair

Advanced Communication Theory

Choose 6 credits from the Following:

CO 310 - Small Group Communication Credit(s): 3
CO 332 - Gender Communication Credit(s): 3
CO 341 - Survey of Organizational Communication Credit(s): 3
CO 343 - Communication and Conflict Credit(s): 3
CO 432 - Intercultural Communication Credit(s): 3
MM 306 - Hollywood Cinema Credit(s): 3
MM 307 - Feminist Cinema Credit(s): 3

Multimedia Production 1

Choose 3 credits from the Following:

EN 281 - Writing in the Disciplines Credit(s): 3
MM 318 - WJMU Audio Communication Lab Credit(s): 1-3
EN 384 - Art of Publishing Credit(s): 1-3
AT 320 - Motion Graphics Animation Credit(s): 3
AR 201 - Computer Art & Design Credit(s): 3
MM 360 - Topics in Multimedia Communication Credit(s): 3
Or Other Approved By Chair

Multimedia Production 2

Choose 6 credits from the Following:

MM 314 - Advanced Radio Production and Performance Credit(s): 3
AT 234 - Directing for the Camera Credit(s): 3
AR 236 - Beginning Digital Photography Credit(s): 3
AT 334 - Production for Video and Cinema I Credit(s): 3
OR
AT 337 - Cinematography Credit(s): 3
AT 390 - 1901 Productions Credit(s): 1-3 (repeatable up to 3 times)
AT 321 - Millikin Creates Credit(s): 1-3 (repeatable up to 3 times)
MM 360 - Topics in Multimedia Communication Credit(s): 3
Or Other Approved By Chair

Marketing Communication

Choose 3 credits from the Following:

MK 330 - Event Planning Credit(s): 3
ES 344 - Sport & Recreation Event Planning & Marketing Credit(s): 3
MK 307 - IMC Campaigns Credit(s): 3
CO 470 - Persuasion Campaigns and Performance Credit(s): 3
CO 251 - Introduction to Public Relations Credit(s): 3
AR 325 - Branding & Package Design Credit(s): 3
Or Other Approved By Chair

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