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May 25, 2026
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MK 365 - Brand Loyalty Experience
Credit(s): 1
This course builds on the knowledge acquired in MK 363 - Brand Loyalty through Digital Media on how to develop and build brand loyalty through digital media like websites, social media, mobile apps and emerging technologies. Students will focus on the relationship between digital media, user experiences, and brand loyalty. Case studies will be used to illustrate how individual brands use digital media to develop and build brand loyalty culminating with an interactive case study of Walt Disney World
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