2024-2025 Undergraduate University Catalog 
    
    May 25, 2026  
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2024-2025 Undergraduate University Catalog [ARCHIVED CATALOG]

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MK 307 - IMC Campaigns

Credit(s): 3
An applied study of fundamentals of promotions management and marketing communications. Uses tools such as promotional plans, advertising budgets, media purchasing, advertising goals and objectives to develop an understanding of promotion and advertising. Applications orientation provides ample opportunity for students to make decisions relating to advertising and promotion strategies.


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