2024-2025 Undergraduate University Catalog 
    
    May 30, 2026  
2024-2025 Undergraduate University Catalog [ARCHIVED CATALOG]

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CO 470 - Persuasion Campaigns and Performance


Credit(s): 3
You will plan, design, and implement a pro-social persuasion campaign for the Millikin campus or Decatur community. For example, you might produce a campaign to discourage social smoking or promote exercise. This class will blend theories of persuasion with plenty of time to work on the practicals. By the end of the course, you will have portfolio material useful for applying to jobs in advertising, marketing, sales, PR, creative arts, and other fields.



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