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May 30, 2026
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MC 203 - Music Business Marketing
Credit(s): 3
Why music business marketing? If there’s one thing the music business has consistently delivered it’s interesting ideas, cutting edge techniques, and strategies that filter across and inspire traditional business and marketing. From Radiohead’s innovative pricing structure of pay what you feel, to Nipsey Hussle’s $100 mixtape, to the inspired immortality sweepstakes and Nancy Apple’s chocolate cake, the Grateful Dead and even Nine Inch Nails. From the inspired and creative ideas to the nuts and bolts social media concepts as well as new topics and techniques including the budding gift economy.
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