Music Business, B.M.

Music Business at Millikin prepares students for a career in today’s music industry through engagement with traditional business, entrepreneurial and DIY strategies for music performance, marketing, distribution, contracts, revenue streams, merchandising, publishing, and touring.

This program of study provides a rigorous core of musicianship training alongside music business and traditional business coursework designed to provide aspiring artists the tools for a career in today’s music industry.

Music Business Learning Goals

• Acquire and adapt foundational business skills for music industry applications
• Acquire and integrate current and/or historical music industry business techniques and strategies-plan and execute concepts, cultivate creative problem-solving
• Assess and defend the application of legal decision-making within the music industry
• Engage in professional networking, opportunity recognition, resource identification