Multimedia Communication majors use a multitude of platforms and technologies to creatively communicate to audiences (to entertain, persuade, or inform). Central to the program is the art of storytelling, digital publishing, and media production. The major is grounded in theory and practice with multimedia production opportunities throughout.
A degree in Multimedia Communication will prepare students to work in a variety of media and communication fields. Potential careers include: Advertising, Copywriting, Creative directing, Media Consulting, Publishing, Radio/Podcasting, Video/Photo Journalism, Social Media Content Creation, Producer, Visual Storytelling, Visual Communication Design, and more within communication and media industries.
Multimedia Communication Learning Goals
Students will:
- Engage with and analyze multimedia texts and consider their meanings to various defined audiences.
- Apply acquired knowledge of media theories and standard practices towards the creation of multimedia scholarship and/or projects.
- Employ narrative and composition formats with production skills and industry practices toward individual or collaborative multimedia productions.