2023-2024 Undergraduate Catalog 
    
    Nov 08, 2024  
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

Multimedia Communication, B.A. or B.S.


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Multimedia Communication majors use a multitude of platforms and technologies to creatively communicate to audiences (to entertain, persuade, or inform). Central to the program is the art of storytelling, digital publishing, and media production. The major is grounded in theory and practice with multimedia production opportunities throughout.

A degree in Multimedia Communication will prepare students to work in a variety of media and communication fields. Potential careers include: Advertising, Copywriting, Creative directing, Media Consulting, Publishing, Radio/Podcasting, Video/Photo Journalism, Social Media Content Creation, Producer, Visual Storytelling, Visual Communication Design, and more within communication and media industries.

Multimedia Communication Learning Goals

Students will:

  1. Engage with and analyze multimedia texts and consider their meanings to various defined audiences.
  2. Apply acquired knowledge of media theories and standard practices towards the creation of multimedia scholarship and/or projects.
  3. Employ narrative and composition formats with production skills and industry practices toward individual or collaborative multimedia productions.

Requirements for the Multimedia Communication Major


In addition to the University Studies requirements for either a B.A. or B.S. degree, students will complete 58-59 semester hours in the Major.

Multimedia Communication Core (40-41) :


Performance Learning Labs


Choose 2 credits from the Following:

Advanced Communication Theory


Choose 6 credits from the Following:

Multimedia Production 1


Choose 3 credits from the Following:

Multimedia Production 2


Choose 6 credits from the Following:

Marketing Communication


Choose 3 credits from the Following:

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