Digital Marketing, B.S.

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Students who complete a degree in Digital Marketing will be self-directed team players who show initiative and accept responsibility of their work in digital marketing. The work could include writing and posting blogs, creating press releases, proofing and editing, tracking metrics and maintaining business digital media platforms like LinkedIn, Facebook, Twitter, YouTube, Pinterest and Instagram

Learning Goals for the Digital Marketing Major:

Students will effectively design & implement a digital marketing campaign.
Students will accurately measure the impact of digital marketing efforts.
Students will appropriately analyze the impact of digital marketing efforts and recommend strategic alterations to reach stated objectives.
Students will build a portfolio of practical experience.

Career Opportunities

Digital Marketing graduates may have career opportunities which include digital media specialist, social media coordinator, and digital marketing associate. Broadly speaking, positions can be found in digital marketing (online, interactive, integrated, mobile), sales, business development, product management, SEO, web analytics, advertising, content marketing, social media and social networking, e-commerce and digital editing.

Tabor School of Business Core Requirements (45)

ET 100 - Business Creation Credit(s): 3
EC 100 - Principles of Macroeconomics Credit(s): 3
EC 110 - Principles of Microeconomics Credit(s): 3
IS 120 - Introduction to Business Analytics Credit(s): 3
MA 130 - Elementary Probability and Statistics with Spreadsheets Credit(s): 3
MK 200 - Principles of Marketing Credit(s): 3
PH 215 - Business Ethics Credit(s): 3
BU 230 - Business Conversations Credit(s): 3
AC 230 - Introduction to Financial Statements Credit(s): 3
AC 240 - Principles of Managerial Accounting Credit(s): 3
IS 240 - Foundations of Information Systems Credit(s): 3
BU 250 - Written Business Communication Credit(s): 3
MG 300 - Organizational Behavior and Change Credit(s): 3
FI 340 - Financial Management Credit(s): 3
BU 450 - Global Business Strategy Credit(s): 3

Note:

A minimum grade of C- or better must be earned in the following courses to graduate:
ET 100 - Business Creation (3)
BU 450 - Global Business Strategy (3)

Requirements for the Digital Marketing Major:

In addition to the business core courses, students will be required to complete 21 semester hours of the courses defined below.

Required courses (15 credits):

MK 308 - Consumer Behavior & Analytics Credit(s): 3
MK 363 - Brand Loyalty through Digital Media Credit(s): 3
MK 442 - Digital Marketing Strategy & Analysis Credit(s): 3
MK 471 - Marketing Internship Credit(s): 1-3
ET 390 - Blue Connection Credit(s): 1-3
OR
ET 391 - Blue Brew Credit(s): 1-3
OR
TH 390 - Pipe Dreams Studio Theatre Credit(s): 1-3 or Approved Student-run Venture Experience *

Note:

*See Approved Student-Run Venture list.

Digital Marketing Elective Courses (choose 3-6 credits)

MK 307 - IMC Campaigns Credit(s): 3
MK 310 - Personal Selling and Sales Management Credit(s): 3
MK 330 - Event Planning Credit(s): 3
MK 360 - Special Topics in Marketing Credit(s): 1-3

Interdisciplinary Elective Courses (choose 0-3 credits from the following interdisciplinary electives)

Any 3-credit 300/400 level Tabor course beyond the business core.
MK 365 - Brand Loyalty Experience Credit(s): 1
AR 201 - Computer Art & Design Credit(s): 3
AT 110 - Introduction to Digital Media Credit(s): 3
AT 234 - Directing for the Camera Credit(s): 3
AT 265 - Foundations in Web Design/Development Credit(s): 3
AT 334 - Production for Video and Cinema I Credit(s): 3
CO 251 - Introduction to Public Relations Credit(s): 3
CO 351 - Topics in Writing for Communication Professions Credit(s): 3
CO 351 - Topics in Writing for Communication Professions Credit(s): 3
CO 360 - Seminar in Communication Credit(s): 3
CO 470 - Persuasion Campaigns and Performance Credit(s): 3
EN 305 - Web Publishing Credit(s): 3
SO 100 - Introduction to Sociology Credit(s): 3
SO 220 - Sociology of Popular Culture and the Media Credit(s): 3
SO 326 - Economy and Society Credit(s): 3

Note:

*or appropriate course approved by the chair.

A grade of C+ or higher is required in the following course:

MK 471 - Marketing Internship Credit(s): 1-3

A grade of C or higher is required in the following courses:

MK 200 - Principles of Marketing Credit(s): 3
MK 308 - Consumer Behavior & Analytics Credit(s): 3
MK 363 - Brand Loyalty through Digital Media Credit(s): 3
MK 442 - Digital Marketing Strategy & Analysis Credit(s): 3

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Digital Marketing, B.S.

Learning Goals for the Digital Marketing Major:

Career Opportunities

Tabor School of Business Core Requirements (45)

Note:

Requirements for the Digital Marketing Major:

Required courses (15 credits):

Note:

Digital Marketing Elective Courses (choose 3-6 credits)

Interdisciplinary Elective Courses (choose 0-3 credits from the following interdisciplinary electives)

Note:

A grade of C+ or higher is required in the following course:

A grade of C or higher is required in the following courses: