|
|
|
Mar 14, 2026
|
|
MK 363 - Brand Loyalty through Digital Media
Credit(s): 3
This course focuses on how to develop and build brand loyalty through digital media like websites, social media, mobile apps and emerging technologies. Students will learn about the basics of brand dynamics and user experiences. Case studies will be used to illustrate how individual brands use digital media to develop and build brand loyalty culminating with the creation and promotion of your personal brand through digital media. Learn (best social media practices), discover (your personal brand), create (an online presence), measure (your impact) & analyze (your efforts). Students will complete a social media management system certification.
Add to Portfolio (opens a new window)
|
|
|
