2025-2026 Undergraduate Catalog 
    
    Mar 14, 2026  
2025-2026 Undergraduate Catalog
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MK 330 - Event Planning


Credit(s): 3
The Event Planning course will provide students with the foundation to successfully plan an event such as a profit or non-profit board meeting, major fund raising initiative for an organization, or major corporate event. The course will allow students a “behind the scenes” perspective of how to organize and execute a successful event from the initial planning stage, budget preparation, marketing, and to the end product and the ability to assess the success of the event. Students will garner an understanding of how to market an event utilizing various PR tools coupled with good financial management.



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