2025-2026 Undergraduate Catalog 
    
    Mar 14, 2026  
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2025-2026 Undergraduate Catalog
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MK 308 - Consumer Behavior & Analytics

Credit(s): 3
Theoretical and analytical approach to consumer behavior. The objective is a better understanding of consumer behavior (and its measurement) which enables managers to effectively present products and brands in appealing and persuasive ways. Integrates complex theories of social and behavioral sciences with marketing mix elements and demonstrates the analysis of the theories in practice.


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