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Mar 05, 2026
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MC 304 - Touring 101
Credit(s): 3
Students will examine basic event conceptualization, creation, and production, along with the disciplines and strategies involved in delivering an effective performance in terms of finances, audience, and effective marketing during a tour. A to B logistical decisions will be examined along with flexible equations, secondary markets, multiple artist events, contracts, logistics, common production elements and communications, software developments and certifications (MasterTour) and an examination of previous successful and unsuccessful tours. Non-traditional touring in the form of house concerts and multiple synergistic events will be examined along with sponsorships and relationships on the road. Basic Excel skills will be taught within context of course.
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